Pricing

Pay for what you need, and for what you use

Two things decide your price, and they are kept apart: what you want the product to do, and how much traffic you send it. A small store with real analysis needs should not have to buy volume it will never use.

First month free on every planNo credit card. Nothing is charged automatically.

Sessions per month
See
$69/ month

First month free

Know where every visitor came from, and what stopped them buying.

  • Sessions 25,000
  • History 90 days
  • Stores 1
  • Team members 3
  • AI requests a month 100
  • Session replay and live following
  • Named sources, AI assistants included
  • All eleven failure signals, with evidence
  • Segments, funnel and visitor files
  • AI visitor summaries and AI answers
Start your free month
Send
$59/ month

First month free

Send every order to your ad platforms from the server, without session recordings.

  • Sessions 25,000
  • History 90 days
  • Stores 1
  • Team members 3
  • Orders sent to your ad platforms from the server (Meta, Google Ads, TikTok and others), with the visitor’s consent
  • Ad platform connections
  • Real cost and ROAS per campaign
  • Named sources, AI assistants included
  • No session recordings and no replay
Start your free month
Decide
$219/ month

First month free

Know which products deserve the spend, and whether your changes worked.

  • Sessions 25,000
  • History 90 days
  • Stores 25
  • Team members 50
  • AI requests a month 5,000
  • Everything in Connect
  • Winning products, with ROAS per item
  • The path buyers take, against the one they abandon
  • Impact testing and the API
Start your free month
Free
$0/ month

For a small store, or to see Whence on your own traffic before you pay.

  • Sessions 500
  • History 30 days
  • Stores 1
  • Team members 1

Session replay, named sources and failure signals. No AI and no ad account connections. No card.

Start free

One month free on every paid plan, with Connect unlocked so you can try the ad connections before deciding. No card required. Pay yearly and save 20 percent.

Add-ons

Add them to any paid plan from the Plan page, in the Whence web app or in the Whence app in Shopify. You see the new total before you confirm. They are billed with your plan: monthly, or twelve times the monthly price on a yearly plan. Remove them the same way.

Add-onPrice
One more store$3 / month
90 days of history, on plans with 60$4 / month
180 days of history, on plans with less$6 / month
365 days of history, priced by volume: $8 at 5,000 sessions, $9 at 25,000, $18 at 50,000, $25 at 100,000, $60 at 250,000$9 / month
80 more AI requests a month, as many blocks as you need$7 / month

Run out of AI requests on a paid plan and Whence adds 80 more for $7, only when you need them, up to a monthly limit you set (10 blocks, $70, by default). Change the limit or turn it off in Plan. The Free plan has no AI.

Compared

Four plans, four questions

Each plan answers a different question. Volume is priced on its own axis, so you never buy capabilities to get capacity.

Capability See Send Connect Decide
Session replayYesNoYesYes
Live visitor followingYesNoYesYes
Named sources, AI assistants includedYesYesYesYes
Eleven failure signals with evidenceYesNoYesYes
Saved segments and conversion funnelYesNoYesYes
Ad platform connectionsNoYesYesYes
Cost and ROAS per campaignNoYesYesYes
Creative analytics: every ad with its preview and real ROASNoNoYesYes
Server-side conversion tracking to your ad platformsNoYesYesYes
AI visitor summaries and AI answersYesNoYesYes
AI requests a month1000500 to 2,0002,000 to 5,000
Daily email reportNoNoYesYes
Winning products, ROAS per itemNoNoNoYes
Purchase pathsNoNoNoYes
Impact testingNoNoNoYes
Webhooks and ZapierNoYesYesYes
APINoNoNoYes

Billing

How paying works

What happens during the free trial?

One month with Connect unlocked, and no card. Connect an ad account on day one: that is the part worth trying, and it takes a few minutes. Three days before the end, the bell in the app reminds you. If you have not picked a paid plan by then, the account moves to the Free plan by itself: 500 visits a month, 30 days of history, 1 store, 1 person. Nothing is charged automatically, and nothing is deleted when the trial ends. Stores and team members beyond the Free plan are paused, not removed, and come back when you pick a paid plan.

What counts as a session?

One visit by one person. If they come back tomorrow, that is a second session. Pages within a visit are free, and traffic from your own team can be excluded so it never eats your allowance.

What happens if I go over my session limit?

You are alerted at 80 percent. At 100 percent recording pauses for the rest of the month rather than generating a bill you never agreed to. Everything already recorded stays available, and moving up a tier resumes recording immediately.

What counts as an AI request?

One AI summary of a visitor, or one answer to a question or a quick AI action. A summary already written is shown again without counting twice. See includes 100 a month; Connect and Decide include more, growing with volume; the Free plan has none. The count resets on the 1st. On a paid plan, when the month’s requests run out, Whence adds 80 more for $7 and tells you in the bell, up to a monthly limit of 10 blocks by default. You can change that limit or turn top-ups off in Plan. Past the limit, or with top-ups off, AI stops until the 1st and everything else keeps working.

Why not simply charge me for the overage?

Because surprise invoices are how analytics tools lose customers. We would rather you choose to spend more than discover that you did. If pausing during a busy week worries you, move up a tier before the sale rather than after it.

What is Send?

Send is for stores that only want their conversions back in the ad platforms. Each order and checkout step goes to the platforms you turn on, from the server and only with the visitor’s marketing consent, with cost and ROAS per campaign. Send does not record sessions: no replay, no failure signals, no AI summaries. Sessions are still counted against your volume, because each visit is what links a click to an order.

Why does Connect cost less than See and Send together?

Connect is two tools in one: session replay and server-side conversion tracking in one tool. It does everything See does and everything Send does, and costs less than taking both: $9 a month less at 5,000 and 25,000 sessions, up to $69 a month less at 250,000. On top, it adds creative analytics, a daily report and more AI requests.

Can I change plan or volume mid-month?

Both, in either direction, from your own billing page, or from the Whence app in your Shopify admin if Shopify bills your plan.

Do I pay per team member?

No. Each plan includes a number of members and there is no per-seat charge. Invite your agency, your developer and your supplier without doing arithmetic first.

What happens to my recordings if I cancel?

Cancel plan moves you to the Free plan: recording continues, up to 500 visits a month, and the last 30 days of recordings stay; older ones are deleted. Paid by card, your plan runs to the end of the period you paid for first. If you close the account instead, it and its recordings are deleted thirty days later. Before that, you can export your contacts, and any one person’s data from Privacy requests.

Are these prices final?

They are launch prices. If they change, existing subscriptions keep the price they signed up at for as long as they stay active.

Try it on your own store first

One month free with the ad connections unlocked. No card, no call with anyone.

Start free trial