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All integrations · Integration

Pinterest Conversions API, sent from the server

Whence sends your sales and checkout steps to Pinterest from the server, so Pinterest sees the orders its ads bring when the tag misses them.

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What Whence sends

Each step leaves the server as it happens, under the name Pinterest expects. You choose the steps in Whence.

Events

  • Page view page_visit Optional
  • Product view view_content On by default
  • Add to cart add_to_cart On by default
  • Checkout started initiate_checkout On by default
  • Payment info add_payment_info On by default
  • Purchase checkout On by default

Customer details sent, only with marketing consent

Email (sent encrypted)Phone (sent encrypted)IP addressBrowserPinterest ad click (epik)Visitor IDAddressName (sent encrypted)

Counted once

The Pinterest tag and the Conversions API share the same event ID, so Pinterest counts each event once.

Whence can also run the Pinterest pixel in your store’s browser, with the same event ID as the server event.

Match quality, in plain sight

For each Pinterest destination, Whence shows the share of events that carried each customer detail over the last seven days, so you can see what helps Pinterest recognize your buyers.

Set it up

Install Whence on your store

The Shopify app turns on in one click. Elsewhere, the WordPress plugin or one script.

Let Whence find your pinterest tag ID

Whence reads your store’s home page and fills in the ID of the Pinterest pixel already installed. Otherwise: Only if Whence runs your Pinterest tag in the browser: Ads Manager > Conversions > Tag manager, the number of your tag.

Paste your ad account ID

Pinterest Ads Manager > Ad account overview: the number next to your ad account name (it is also shown with the token you generate).

Paste your conversion access token

Ads Manager > Ad account overview > Conversions > Conversions API > Set up API > Conversion access token > Generate new token.

Send a test

Pinterest checks a test event without recording it, and Whence shows what it answered.

Send your sales to Pinterest from the server

One month free, no card. Whence finds your pixel; you paste one key.

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