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Klaviyo orders, sent from the server
Whence records each order in Klaviyo as Placed Order, from the server, with the customer details your flows need.
What Whence sends
Each step leaves the server as it happens, under the name Klaviyo expects. You choose the steps in Whence.
Events
- Product view Optional
- Add to cart Optional
- Checkout started Optional
- Purchase On by default
Customer details sent, only with marketing consent
Counted once
Each order carries a unique ID, so Klaviyo records it once. If Klaviyo’s own Shopify integration already syncs your orders, give Whence another metric name so your flows do not start twice.
Match quality, in plain sight
For each Klaviyo destination, Whence shows the share of events that carried each customer detail over the last seven days, so you can see what helps Klaviyo recognize your buyers.
Set it up
Install Whence on your store
The Shopify app turns on in one click. Elsewhere, the WordPress plugin or one script.
Paste your private API key
Klaviyo > Settings > Account > API keys > Create Private API Key > Custom Key: give Events "Full Access" (write) and Accounts "Read Access" (used to check the key). The key starts with pk_. Warning: if Klaviyo's Shopify integration already syncs your orders, you will get each order twice unless you set a different metric name below.
Send a test
Klaviyo has no test mode: Whence checks your setup without sending a sale.
Good to know If Klaviyo's own Shopify integration already syncs your orders, it already records "Placed Order": sending it again from Whence would count each order twice and could trigger your post-purchase flows twice. Either turn off order syncing there, or give Whence a different metric name below. Klaviyo has no test mode: every order sent is real.
Send your sales to Klaviyo from the server
One month free, no card. Whence finds your pixel; you paste one key.
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