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All integrations · Integration

Snapchat Conversions API, sent from the server

Whence sends your sales and checkout steps to Snapchat from the server, next to the Snap Pixel, so Snapchat sees the orders its ads bring.

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What Whence sends

Each step leaves the server as it happens, under the name Snapchat expects. You choose the steps in Whence.

Events

  • Page view PAGE_VIEW Optional
  • Product view VIEW_CONTENT On by default
  • Add to cart ADD_CART On by default
  • Checkout started START_CHECKOUT On by default
  • Payment info ADD_BILLING On by default
  • Purchase PURCHASE On by default

Customer details sent, only with marketing consent

Email (sent encrypted)Phone (sent encrypted)IP addressBrowserSnapchat browser ID (_scid)Snapchat ad click (ScCid)Visitor IDAddressName (sent encrypted)

Counted once

The Snap Pixel and the Conversions API share the same event ID, so Snapchat counts each event once.

Whence can also run the Snapchat pixel in your store’s browser, with the same event ID as the server event.

Match quality, in plain sight

For each Snapchat destination, Whence shows the share of events that carried each customer detail over the last seven days, so you can see what helps Snapchat recognize your buyers.

Set it up

Install Whence on your store

The Shopify app turns on in one click. Elsewhere, the WordPress plugin or one script.

Let Whence find your pixel ID

Whence reads your store’s home page and fills in the ID of the Snapchat pixel already installed. Otherwise: Snapchat Ads Manager > Events Manager > your pixel: the Pixel ID (e.g. 1ec32188-754e-4be2-8e55-c949a984a39f).

Paste your conversions API token

Ads Manager > menu > Business Details > Conversions API Tokens > Generate Token. Only an Organization Admin sees this section; the token must belong to the organization that owns the pixel.

Send a test

Snapchat checks a test event without recording it, and Whence shows what it answered.

Send your sales to Snapchat from the server

One month free, no card. Whence finds your pixel; you paste one key.

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