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Google Ads conversions, sent from the server
Whence sends each order to your Google Ads purchase conversion action, from the server, with the ad click ID and, with consent, encrypted customer details that help Google match it.
What Whence sends
Each step leaves the server as it happens, under the name Google Ads expects. You choose the steps in Whence.
Events
- Add to cart Optional
- Checkout started Optional
- Payment info Optional
- Purchase On by default
Customer details sent, only with marketing consent
Counted once
Each order is sent with its own transaction ID, so Google Ads counts it once even if it arrives twice.
Match quality, in plain sight
For each Google Ads destination, Whence shows the share of events that carried each customer detail over the last seven days, so you can see what helps Google Ads recognize your buyers.
Set it up
Install Whence on your store
The Shopify app turns on in one click. Elsewhere, the WordPress plugin or one script.
Connect your Google Ads account
Sign in with Google from Whence: there is no key to paste. Then pick your purchase conversion action. Goals > Conversions > Summary > your "Import from clicks" purchase action: the ctId number in the page address.
Send a test
Google Ads checks a test event without recording it, and Whence shows what it answered.
Send your sales to Google Ads from the server
One month free, no card. Whence finds your pixel; you paste one key.
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